ANALYZING THE NATIONAL MUSEUM OF AUSTRALIAS WEBSITE
This paper is aimed at analyzing the following website httpwww.nma.gov.auabout_us this is the website for the National Museum of Australia in Canberra. To do the analysis the Locker and Kaczmareks PAIBOC principles will be used. PAIBOC stands for Purpose, Audience, Information, Benefit, Objections and Context. These factors have to be considered in order to gauge the effectiveness of a website. Web analysis is important because if the website is to be improved it has to rely on research rather than...