Communication Strategies

The specific goals in an organization are greatly strengthened by leaders with the use of power. Leadership is therefore involved with influencing people in an organization to do what they hesitate to do and want to do, in order to accomplish the goals and objectives of a company (Yammarino, 2009). Therefore, proper use of power can have a positive outcome on an organizations performance as well as on the lives of the workers, hence making the company more competitive.

The five Basis of power demonstrated in an Organization
Legitimate power This is the acquiring of leadership position power, which happens when the leader influences the structure of the job in way involving the use of rules and regulations, which are stipulated by the management (Yammarino, 2009). Legitimate power can be demonstrated in a scenario where a leader stating in his rule that it is mandatory for a marketer to work for 40 hours a week and for an accountant to work for 4 days in a week.

Reward Power In this base of power, a reward is used in order to enhance compliance to the rules of organizations(Yammarino, 2009).This is done by giving workers more benefits, valued rewards or increased pay. An example is in a scenario where the marketing manager encourages employees to work beyond the requisite 40 hours a week by reminding them of their yearly bonus for receiving a superior rating on their next evaluation.

Expert Power This kind of power is based on the knowledge level of the leader in relation to the knowledge and experience level of the workers (Yammarino, 2009). An example can be based on a scenario where a marketer has worked in the marketing department a long period and has an experience of 12 years.

Referent Power This is power due to a strong relationship with the subordinates, which is based on the leader attractive personality such as charisma and interpersonal skills resulting to sense of personal satisfaction (Yammarino, 2009). This power shows that an ideal communication strategy in an organization is based on relational communication therefore leaders can use personal appeal to influence others members while faced with difficult situations. This can be demonstrated in a scenario is where a leader has just worked for little over a year, whereas most employees in the sales department have been with the company for three years or more. The leader has influenced others employees by being very charismatic and positive, hence making people seem to be naturally drawn to his personality.

Coercive Power This is power based on involvement of reciprocity or bargaining power. (Yammarino, 2009). An example of this is found in a scenario where a marketer who has worked in the marketing department receives a payment based on performance evaluation.

Relationship between Bases of Power and Dependency 
 Proper transformation of power is necessary in an organization as this enables achievement of the desired results. Bases of power come from capacity that brings in resources that can be distributed as rewards or information to others (Yammarino, 2009).Therefore, people are more responsive to the people who look like they can get more from an organization. Hence, there is a tendency of complying with wishes of another, as this results to creating dependency.

The power dependence is proportional to the work done by each member of the organization. The work done must be measured and controlled, and the leader must desire the output. The dependence of the work is determined by the output of the job, and controlled by being in the right place at right time, and getting a favorable bonus or pay rise. An example from a scenario where the marketing manager encourages employees to work beyond the requisite 40 hours a week by reminding them of the yearly bonus for receiving a superior rating on their next evaluation.