Communication Strategies

Communication plays a crucial role in constituting, maintaining and altering culture. Through effective communication, cultural values, norms, and beliefs are passed from generation to generation. According to available psychological evidence, character and behavior of the young generation is typically influenced by the character traits of other members of the community. This has the implication that failure in ensuring effective communication of culture significantly compromises our societal values. On communication and the constituting of culture, the community has witnessed numerous cultures through the influence some profiled members of the community. As an example is the rap culture of music celebrities in the American nation. Through their communicating of this culture to other members of the society, celebrity culture has no doubt gained substantial support in the nation. There is a common assertion that communication is to be blamed for the altering of cultural values and beliefs in the global community.

Traditionally, various communities had different unique cultures. However, with the modern technological advancements and the concept of globalization, the world is witnessing a gradual trend towards a common global culture. As an emphasis to this claim are the internet and its cultural influence. It is worth noting that cross cultural interactions have remarkably increased social internet based groups. This has evidently led to the negation of traditional cultural values and beliefs of various communities. In addition, increased effectiveness of cross-cultural communication is closely found to have influenced the wide spreading of some cultures across the globe in particular the western culture. Therefore communication plays an important role in constituting, maintaining and altering our culture.