Communication Strategies

I. Scholastic Sources

Future Trends in Microelectronics The Nano Millennium
This book is a thought provoking publication which addresses critical questions regarding nanotechnology and its future impact on micro electronics. Authors, Serge Luryi, Jimmy Xu and Alex Zaslavsky are not only associated with Americas leading universities but are credit with numerous professional writings. This work is distinguished by the fact that numerous electronic experts from around the globe have addressed wide ranging critical questions providing useful insights into hot topics such as quantum computing and silicon chips. Originally published in 2002, the topics covered are as debatable as they were eight years earlier while solutions provided by experts remain critical for future developments in microelectronics (Luryi, Xu  Zaslavsky, 2002).

The Webolution of Shopping to 2010
Futureconsumer.com is written by best selling author, Frank Feather. The book highlights important traits and trends of future online shoppers and how companies can take competitive advantage by studying consumer behavior. Throughout his book, Mr. Feather tries to build up his viewpoint by relying on real life case studies and research from some of the best known consumer companies. The objective of the writer is to illustrate that future success of online consumer companies lies in learning from past experiences. In doing so, the author has lucidly explained the mechanics of some very profitable enterprises, boldly predicting some little known successful companies (Feather 2000).

Desirable Future Consumer Electronics in Tomorrows World
A future without small electronic gadgets is unthinkable. Jack Challoner offers a glimpse into future by discussing new technologies that may radically change how we perceive electronics. As a public speaker, writer and consultant, Jack Challoner looks at the progress of consumer electronic industry including vital aspects such as artificial intelligence and speech recognition. The book also raises many important questions for those who cant live without their cell phones, PDA and MP3 players. Apart from glorifying this industry, readers will like to read about the challenges that can disrupt current development, possibly altering our perception of the future. It is a must read for young and middle age readers by someone who has extensively written for such audience (Challoner, 2008).

Consumer electronics control system based on hand gesture moment invariants
In this paper, researchers from two prominent Australian Universities offer an innovative alternate to traditional remote controls. Using a neural network design, they propose hand gesturing control system that will allow everyday users to control consumer electronic devices. This intelligent system also ignores irrational hand movements. Initial results, with limited hand gestures, produced 100 results (Premaratne  Nguyen, 2007).

A trust-based consumer decision-making model in electronic commerce.
It is a thought provoking article by international researchers on the factors dictating customer decision to buy consumer electronics, online. The authors demonstrate a theoretical model describing how shoppers make decisions and test that model in a real time environment. Initial results dictate numerous factors including companys reputation and information quality have strong effects on buying decision. Interestingly, third party seals do not gain consumer trust, as previously thought (Kim, Ferrin  Rao, 2008).


II. Internet Sources

For Wireless USB, the Future Starts Now
The author provides lucid information on the current market for wireless USB. He explains that WUSB is destined to become one of the hottest accessories in consumer electronic industry due to elimination of cable and ease of use. Neal Leavitt is the president of Leavitt Communication, a multinational California based company. It is estimated that revenues from WUSB will skyrocket to 4 billion by the end of 2011 due to simple integration with mobile electronic and consumer products. At present, the only large scale obstacle to its marketing is technical reliability which when overcome should overhaul all other barriers to its popularity (Leavitt, 2007).

8 tech trends to watch this week at CES
CNN analyst and reporter, John D. Sutter, provides an overview of the new gadgets in the oncoming annual Consumer Electronic Show CES. He quotes respected personalities such as CEO of Consumer Electronics Association predicting that this show will hold more innovations that any other in history. Mr. Sutter analyses that top attractions will be tablet PC, Internet enabled Smart TV, USB cables and new phone accessories (Sutter, 2010).

Television meets Facebook Social Networks through Consumer Electronics
In a constructive future oriented project, two researchers from MIT utilize consumer electronic equipment to interact and share with the social network website, facebook. The aim of this project is to demonstrate how a simple consumer device can improve user experience by improving communication between multiple users. Using a DVR to share their experience, the project aims to show how these technologies can work together how data from social networks can effectively be diffused into the lives of real time users and simplicity of carrying out these types of tasks (Baca  Holtzman).

Hot Topic Consumer Electronics
This paper highlights current opportunities for engineers, scientists and technologists to rethink how they can use consumer electronics to benefit humanity. Examples illustrate efficient use of these devices in various environments such as healthcare, commuting and learning. Experts recommend that companies produce consumer devices to help improve living standards and address current challenges to society (IEEE Hot Topic Consumer Electronics, 2009).

Trends in Consumer Electronics Products Creating New User Experience
In a series of slides, Yoshihito Koya, Marketing Manager for Rambus Inc. offers a unique perspective on the future of consumer devices in gaming, mobile and computing industries. He proclaims that the new networking media is a merger of technologies such as social network, education, gaming and 3D virtual reality. Amid these new trends, companies need to design innovative products that can address multiple issues and be flexible enough to integrate with other media (Koya, 2009).