Communication Strategies

A mass media and communication course is very important in the life of human beings and the surrounding environment. There are several activities that happen within the surroundings of human life and this can only be revealed through communication via media. Media in communication involves channels used for storage and transmission of information or data. These channels include the press, radio, internet and television. Since media communication is a delicate matter, individuals are supposed to undergo thorough training so as to have expertise and skill. There are various reasons that make individuals to take media and communication course (Martin, et al, 2002).

Development in  information technology and  evolution of  research methods  are  among the  various reasons why people  study  media  and  communication. The course of media and communication aims at exploring the impact of information communication technologies in individuals life. It  is  through study  of  media and communication that individual come  to understand  activities  that  shape  their  social life (Schorr, Schenk, 2003). The  life  of  human beings constitutes  basically  of social interactions  and this  is  made possible  through the  study of  media  especially information and communication technology.

Through adoption of various changes associated with media, information technology has helped to shape social life of human beings. This is one major reason that has attracted students to take media and communication course. To understand the impact of information and communication technology as an aspect of media, students are taken through an intensive teaching and testing. The study of media has changed positively in the way individuals carry on with their duties and way of life (Caristi, 2005). It is a form of enlightenment and revolution in individuals social life.

The  study  of  media and communication helps  students  to understand  the  importance  of  media  in globalization. There are various theories that explain the importance of media in the entire global community that is only understood through intensive study. Media is one of the major factors that have contributed to globalization and its impact on the lives of many individuals.

Information is shared among individuals through the use of electronic devices such as radio, television, mobile phones and computers. It is therefore important to understand how these devices work hence students have that urge of taking media and communication course. The demand for media and communication course has increased in the past decades due to advancement in technology. Every individual wants to engage in media services that help to communicate activities happening around the world.

Media  and communication course  gives  students the opportunity to understand the  clear  picture  on how  the sector of  media  is  regulated to reveal the positive side of human activities. This involves understanding various key terms, developments, concepts and issues related to media and communication (Christ, 1999). It  is  important  to understand  various aspects and issues that are  related  to media  and  this  can be achieved  through taking a course in media and communication.

Regulatory  policies  help  to shape and regulate  media  so as  to come  up  with a  regulated  media that is useful. Regulation of  media  involves measures  that  are  applied  to make sure that  information communicated  through the  media  is  of quality substance. Any person who has the desire to be a reporter or presenter should undergo some training so as to have thorough knowledge on the regulatory measures, opportunities and challenges of media and communication.